Posts Tagged ‘label-reading’

Regulating Food

Monday, March 19th, 2012

from our team monday

I don’t like the idea of government regulating my food.  My guess is that most Americans feel the same way.  I also don’t like the idea of levying special taxes on foods that today might be considered “bad”.

Eating is fundamentally a very personal experience, and we should be able to decide what and how we want to eat.  That said, we should also be able to make that choice based on clear, and understandable information and do our best as an industry and a nation to educate consumers about how nutrition impacts health.

The food industry, in its drive for profits, has done almost everything possible to cloud consumer information and in many cases has fought against the most basic consumer rights to information.   The industry has fought against country of origin labeling.  They have fought against GMO labeling.  They have fought against labeling improvements proposed by many consumer organizations.  The solutions proffered today tweak the status quo and preserve a shield of mystery.

Last week the head of marketing of one of the largest food companies in the world (Pepsico) said in an interview (as it relates to their decision to add water to orange juice)  “we have lost perspective here on the primary reason we are in business, which is to make money”.

If this is the primary reason they are in business then at the very least there must be more transparency in labeling so that consumers have the chance to make well informed decisions. What really is in my orange juice?

Mortgage regulations in the wake of the housing bubble have become more transparent to prevent the kind of abuses that almost cratered our country.  I think it is time for the food labels to become transparent as well.  Standardized serving sizes would be a good place to start.  And maybe including ALL the ingredients would be a good idea.

Food companies’ first responsibility is to their consumers, then the environment and finally to the bottom line.  If companies abide by this idea, then their customers will live happy and healthy lives.

 

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Rob

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Learning how to speak label language

Thursday, January 26th, 2012

food for thought thursday

learning how to read label language

I’ve always thought that if fresh produce would put labels containing nutritional claims right on the produce, they would have a far better shot at competing with packaged foods that do this shamelessly (and often misleadingly).   We are powerless in the presence of a provocative label that appeals to our desires and beliefs about healthy eating.  But the package claims are there to improve product sales, not improve your health.  Knowing a few of the more popular “tricks” will permanently save you time at the store and have you speaking label language fluently.

A few examples:

 

  1. “Free-range” eggs are not from chickens running free on a range; free-range simply means they are not caged. (Free-range chickens live inside, often cramped, with “access” to outside (may be no more than a slab of concrete outdoors) via a door which the chickens may not have been informed about.)

 

  1. “Evaporated cane juice” is no healthier than white sugar. (Because it is white sugar – in liquid form.)

 

  1. Juice that’s “Made with real fruit juice”, means that the real juice plays a supporting role.

 

  1. Bread that “Contains whole wheat”, means that whole wheat is present in the bread but the bread is made predominantly with refined white flour. (Only “100% Whole wheat bread” is 100% whole wheat bread.)

 

  1. “Wheat bread” is not whole wheat bread. Refined white flour is still wheat flour.

 

  1. “Multi-grain” does not mean the product contains “whole grains” it simply means that it contains more than one grain.

 

  1. “Contains x grams of Omega 3” or “Contains flax seeds”. Though this is accurate, the best way to consume flax seeds is to buy them whole and grind them.  Most products contain whole seeds since they have a longer shelf life than ground, but whole seeds are not as well absorbed as ground.

 

  1. Milk whose label reads, “No Antibiotics”, does not mean the cows were not given antibiotics. A claim of “no antibiotics” without the accompanying word “organic” usually means the cows have been given antibiotics but the milk has been tested to ensure no antibiotics residue has been detected (or is low enough to pass inspection).

 

  1. Organic DOES mean it cannot contain GMO ingredients; but non-GMO does not mean organic.

 

  1. “Natural flavors” is an oxymoron. They are made in a lab, not in nature. They are extracted then recreated in high volume using chemicals. If blueberry yogurt was made with pure blueberries or blueberry juice, the ingredients would not say “natural blueberry flavor” it would say “blueberries”.

 

  1. “Fortified” or “Enriched” means the natural vitamins were removed during the processing, and synthetic ones added. Or they were added later to augment the nutritional value of a product. (For example folic acid in orange juice). You will often see this on white bread or on cereals where the natural vitamins and minerals of the grain were removed in the refining.

 

  1. If a label ever reads “Blank Guaranteed!, it’s because the manufacturer knows that you have good reason to think that it’s not true.

 

Any others you’ve seen?

 

 

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Michelle

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The accidental organic & a list of ways to save on organics

Wednesday, September 21st, 2011

buy local, ideas for going organic

 

A few years ago, I was over at friend’s house while she unpacked her grocery bags. I noticed that she had purchased organic cereal, produce and milk. I asked her if she thought buying organic food was worth the extra money. Then I listened closely as she explained about pesticides and wanting to feed her family the healthiest food they could afford. Her words held weight with me as she’s a scientist and had a graduate level degree in biology.

Then I read that many professional chefs feel that organic foods taste better than conventional ones. I was intrigued. Then I realized I was already eating many organic foods already and started calling myself an “accidental organic.” You see, since my husband hunts and fishes, we were eating meat and fish that didn’t contain antibiotics and growth hormones. If anything, wild game is “more organic” because they truly have total access to the outdoors. It’s just a little hard for those guys from the USDA to stick a little green, organic label to their rear ends.

For years, we had grown our own produce and didn’t use pesticides on the vegetables and berries growing in our back yard. Also, I was buying milk from a local dairy that didn’t use growth hormones on their cows. They believed in and were practicing many organic dairy methods, but couldn’t afford organic certification.

Finally, much of the gluten free products that I was buying for my mother-in-law (and later for myself) were made from items like organic rice cereal. It was easy to make a conscious effort to live more organically since we were doing so already.

So, what is “organic”?

If you make the decision to go organic, you should understand exactly what that entails. If food is labeled organic, it means that:

  • animals have not been treated with antibiotics, growth hormones, or feed made from animal byproducts
  • animals must have been fed organic feed for at least a year
  • animals must have access to the outdoors
  • food hasn’t been genetically modified or irradiated
  • the fertilizer used doesn’t contain sewage sludge or synthetic ingredients
  • produce hasn’t been contaminated with synthetic chemicals used as pesticides

Be a label reader!

However, did you know that the United States Department of Agriculture uses FOUR different types of organic labeling? They are:

  • “100% Organic”
  • “Organic” – made with 95% organic ingredients
  • “Made with Organic Ingredients” – made with at least 70% organic ingredients
  • “Less than 70% Organic Ingredients” – organic ingredients are denoted on the ingredient list only

Since the labels for look very similar to each other, it can be very confusing. You really have to read the ingredients and find the organic certification label  to understand what exactly you’re purchasing.

Affording organic

The Environmental Working Group developed a Shopper’s Guide to Pesticides so consumers can determine which fruits and vegetables have the most pesticide residues and are the most important to buy organic. You can use EWG’s guide to reduce you and your family’s exposure to pesticides as much as possible. It will also help you decide what organic produce is most important to spend your money on. Download a PDF of the shopper’s guide then print it out to place in your wallet or purse so you always have it when grocery shopping.

Other tips for affording organic food are:

  • Shop the sales. Check what’s on sale in the organic aisle in the produce section of your supermarket. Sometimes the organic broccoli is cheaper than the conventionally grown stuff. Also, when your favorite organic products go on sale, stock up!
  • Use coupons. Organic food companies offer coupons on their website. Also, fliers and ads from your local health food or grocery store often contain coupons and let you know about sales, too. Looking for Attune Foods coupons? Sign up for Attune’s e-mail newsletter to receive money saving coupons, product information, promotions and original articles on healthy living.
  • Case discounts. Many health food stores like Whole Foods offer case discounts. Find the store manager and ask!
  • Grow your own. While not technically organic (you aren’t certified by the government, right?) growing your own fruits and vegetables is a great way to avoid pesticide exposure.
  • Buy local. Farmer’s markets and fruit stands often offer organic produce at a better price than what you find at the store. Community Suppported Agriculture (CSA) shares are another way to reduce your organic produce bill. Many organic farms also sell shares in organic milk, eggs and meat.
  • Learn to fish or hunt. OK, threading worms on hooks may not be your thing. Instead, befriend a hunter or fishing enthusiast. Maybe you can trade some baked goods or home brewed beer for some fresh venison or trout.

So how are you saving money on organic goods?

 

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